First New National Newspaper to Launch
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Social media is developing at an extremely fast pace, and it’s easier than ever to catch up on the day’s news in just a matter of minutes via your smartphone. This means that, for many of us, newspapers are starting to become a thing of the past, providing us with almost too much news, and making it difficult to have time to take it all in. However, this could all be changing as the UK’s first new national newspaper for 30 years is set to launch next week, with a progressive attitude compared to newspapers of the past. The New Day newspaper, set up by the Daily Mirror publisher Trinity Mirror, hopes to give readers a ‘ruthless edit of the day’.
Editor Alison Phillips stated:
“Most people, and we have spoken to thousands of readers over the last year or so, they only want 30 minutes, they only have 30 minutes, everyone is time poor nowadays.”
So, with 40 pages of simply ‘what they need to know’, the New Day newspaper will attempt to provide readers with a quick round-up of the day’s news.
Phillips added that the newspaper would be politically neutral and not feature an editorial leader column, commenting:
“We are trying to create a mood of optimism and positivity that is lacking elsewhere.”
In addition, Mr Fox, chief executive of Trinity Mirror, told the BBC:
“Half a million readers each year choose not to buy a newspaper and we don’t think it has to be like that if the product is right.
“We very much hope we will be able to arrest some of the readership decline.”
And a rapid decline it is, as shown by the graph below.
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UK Daily newspaper circulation, 1950 to present.
Over the past 65 years, readership has declined significantly, and hopefully the New Day newspaper will be able to put a stop to this before newspapers become a thing of the past.
The New Day will be available for free at 40,000 retailers on the launch day, followed by a two-week trial at 25p. It will then move to its full price of 50p.
Grab a copy and see what you think for yourself!