H&M To Make Bigger Clothes Sizes
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H&M will be changing its measurements and the fit of a size 12 will now be a size 10. Many customers stated that sizes were smaller than other high street shops.
A spokesperson said:
‘We are taking the steps to change our womenswear measurements to be in line with the UK sizing.’
A number of women have complained about the sizes. One Laura Finnemore is one such woman, who was shocked that six separate H&M items in her size were ‘far too small to even try and get on’.
Ruby, 21, from Crawcrook, stated that she avoided the store completely because the clothes ‘never fit people with bigger body proportions’. It’s also a bit rich that the store aligns itself with phrases like #GRLPOWER and SISTERHOOD, while simultaneously making women feel awful because they don’t fit in their clothes.
Despite attempts to create a standardised sizing system for the UK, no government has ever made it obligatory, says one Dr Vikki Haffenden from the University of Brighton.
It’s a little embarrassing in what will be marked as one of the most progressive years for women, with the #MeToo movement and Time’s Up, women who don’t fit the ridiculous standards that clothes shops like H&M push onto women.
Hopefully, a size refit is on the horizon. Because it’s really not a good look.