iPhone Sales Drop Once Again
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Well, that was predictable.
As of the three months leading up to June 2016, Apple’s hardware sales have declined, the company has recently reported.
This was the second quarter in a row that sales haven’t met their targets, in a market where the focus is less on actual hardware, and more on services. Apple’s revenue was a total of $42.2 billion, which is 15% less than the total from the same quarter last year. This marks the first time in 13 years that Apple’s revenue, which has spent the last five years being the world most valuable company, was lower than the same period in the year before.
The iPhone SE earlier this year was a total bust, as it apparently damaged sales, as it was significantly cheaper than the larger and more powerful models. People weren’t buying the larger phones so Apple made a loss overall because of the product.
While the sales had declined, Wall Street had predicted far worse after Apple’s rather dreary outlook back in March. The net income was $7.8 billion, and shares were down 27%.
The shares did however rise in after-hour trading by 7%.
People are now clinging onto their recently bought iPhones hoping that the next update won’t force them to buy the newest and shiniest one.
#AndroidFTW