Concert tickets for Jay Z in America are being sold for incredibly low prices, to combat ticket reselling.

Some fans have been led to ask whether the deals to see the new 4:44 album tour on primary and secondary sites are actually real or not.

The concert promoter Live Nation is using the best seats to make more cash so that the resellers can’t take advantage of loose tickets. This means secondary sites are left with cheaper tickets, often in the upper levels. Big name acts like The Weeknd, One Direction, Tool, U2 and Coldplay have all used similar strategies to cut out the price of resale tickets.

Some believed that the cheap prices were due to Jay-Z’s concerts not being so popular, but, Live Nation told Billboard magazine that just three dates in, the 4:44 tour was the highest grossing solo tour the rapper has ever done.

This will most likely not be the last we’ve heard of ticket touts, but seeing massive artists wanting their fans to get the best price is encouraging to say the least. A spokesperson for the artists claimed that he ‘wanted to reward fans for being fans’.

Which, in reality, is what concerts should be about.

Not paying hundreds of pounds for a ticket to see Drake in Amsterdam then having him cancel on you.