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Top Cat Used by Halifax

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29 April 2016

By Alex Khalil

Halifax, the banking agency, have released an ad for their mortgaging services featuring Top Cat.

The advert shows the iconic street cat walking into a branch and trying to work his sly tricks to get a mortgage, which was the format of most Top Cat cartoons (the sly tricks part, not getting a mortgage).

The lady who works at the branch signs him up with the bank, because they’re that nice.

Here it is.

https://youtu.be/3CPIu6aj5ZM

Weird, right?

But there is one slight problem. One that Twitter users are pointing out:

But while his critique is on point, he did also say:

And yet…

https://twitter.com/spooks730/status/725612170881421312

A spokesman for Halifax released a statement saying:

“We did a lot of research with customers and colleagues exploring the use of lots of different characters. Top Cat was the standout favourite with both groups.

“Warner Bros. Consumer Products were really open to us using him in our campaign. Customers and colleagues loved the humour of using Top Cat and his gang and in a serious category dominated by ‘slice of life’ advertising, the introduction of characters from popular culture sets us apart from others. We’re looking at other characters to feature in future advertising.

“No other bank could run this campaign. It reflects our personality and is a real celebration of how our friendly and down to earth colleagues support everyone – showing Halifax as the uniquely human face of banking.”

What a better way to show a uniquely human face. By using a talking cartoon cat.

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