Ubisoft On the NX

Assassin’s Creed publisher Ubisoft have commented on the potential that Nintendo’s new system, the NX, could have.

CEO Yves Guillemot said that from a publisher’s stand point, the console is looking “really great”. He also claimed that the console would have a large appeal to casual gamers.

“On the NX, what we have seen is really great,” the CEO said. “We think having a new machine coming is going to help the industry to continue to grow and to take a lot more casual players back to the industry.”

Nintendo’s console the Wii was hugely successful, with over 100 million units sold. It owed its success to casual gamers and the hype train of motion controlled games, from Mario Galaxy to Wii Sports Resort and numerous other titles.

However, its sister console, the Wii U, was a failure in comparison, with only 12.8 million units sold by the company’s latest numbers.

The NX is said to launch in March 2017, after it was revealed earlier this year there wouldn’t be a console at Nintendo’s booth for E3. Many are now questioning what Nintendo intend(o) to do when it comes to marketing. Simply because a consumer would not want to purchase something they haven’t even seen yet.

Development kits were reportedly sent out late last year. Ubisoft has also confirmed that the next few Just Dance games would be coming to the NX also.

But who buys Just Dance games?

Nintendo’s shares have increased by 15% since the release of Pokemon Go, and Ubisoft has had a strong first quarter this year, with sales rising 44% and their digital revenue breaking the company’s records.