X Factor to Flop…Again

It has been a little over a week since The X Factor crowned 17-year-old Louisa Johnson the winner, rewarding her with a record deal and what they thought was a strong chance of getting the prestigious Christmas number one.

However, after Johnson’s cover of Bob Dylan’s Forever Young was released the following day, it has only managed to shift an underwhelming 39,000 copies and peaked at number nine in the charts on Friday. Bookies are now estimating the odds of the 17-year-old’s number one at 50/1 by the time Friday comes.

The flop of the winner’s single comes after a significant dip in ratings for the TV show after the final – which included performances from Coldplay, Adele and One Direction – managed to rake in 9.7 million views just before Louisa’s victory was announced at 10 pm. Simon Cowell’s bid to beat the BBC rival Strictly Come Dancing clearly failed as 11.9 million people tuned in to see Jay McGuiness take the glitter trophy.

After a week’s worth of dwindling sales for Louisa Johnson, the Christmas number one looks set to bypass her in an unlikely X Factor twist as previous winners Ben Haenow, Leona Lewis, Matt Cardle and many more all reached the top spot after winning the show.