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Reduced Smartphone Usage

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21 November 2017

By Lauren H

Young people of this generation are often judged for spending too much time on their phones, and on social media. However, new research from Kantar TNS has shown that there has actually been a decline in smartphone use for 16-24-year-olds in the last year. In fact, pensioners are the ones spending more time on their phones, on average, than in previous years.

Though the decrease is only minor, Kantar TNS found that people aged 16-24 now spend an average of 3.8 hours on their phones every day, in comparison to 3.9 last year.

Whereas, smartphone use amongst pensioners has increased from 36 minutes per day to 54 minutes per day.

What’s really interesting is that, although many of us are spending a lot of time on our phones, many of us would actually like to cut down. According to the survey, 34 percent of young people think that they spend too much time on their phones, and say they want to reduce this.

Michael Nicholas, Kantar TNS’ Global Lead of Connected Solutions commented on the findings:

It’s too late to put the genie back in the bottle – phones are too entwined in our everyday lives, so we’re not likely to see many young people taking the radical decision to ditch them.

However, there’s clearly a conflict between our perceptions on phone usage and acting on it.

How much time do you spend on your phone? Could you ditch it for a day?

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