YouTube Cracks Down

YouTube will be introducing tougher requirements for video publishers who want to make money from ad revenue on its platform.

In addition, staff will manually review all clips before they enter the premium service that pairs big brand advertisers with popular content. This follows a series of advertiser boycotts on the site and a certain b**p who featured a suicide victim in a vlog.

An expert, from Midia Research, said that the Google-owned service had been slow to react.

‘Google presents the impression of acting reactively rather than proactively. It needs to act faster.’

You could say that again.

Logan Paul’s video, featuring a suicide victim, was on the site for more than a week before being pulled from the platform. It took a few days longer for the service to apologise for the video slipping through the cracks. Many blamed the site for having their favourites, which isn’t necessarily false either. PewDiePie was met with a similar backlash when his YouTube Red shows were cancelled after so-called Nazi propaganda.

Then he said the n-word on stream and all our suspicions were confirmed that he was a racist tool.

The first change YouTube will be implanting will be subscriber count. In order to be eligible for advertising on videos, you must have over 1,000 subscribers and more than 4,000 hours of your content viewed in the last 12 months.

YouTube said that this would represent a ‘higher standard’ than the previous 10,000 lifetime views requirement, which was introduced less than a year ago. It stated that this would help combat ‘spammers, impersonators and other bad actors’ as well as to prevent ‘potentially inappropriate videos from monetising, which can hurt revenue for everyone.’

The brand has taken some hits recently, with hundreds of advertisers pulling out of its program in what YouTubers are calling the ‘Adpocalypse’, which prevented YouTubers from talking about certain topics.

They also made LGBT videos immediately unsuitable for advertisers.

Just saying.

They have a long way to go to fix things. A long way.