This past week has been a good one for grime! Instead of celebrating, or going to any after-parties after his performance at the Brit Awards with Rihanna, hip-hop superstar Drake went on to a tiny venue to perform with the group Section Boyz.
Shortly afterwards, Drake and Skepta took to Instagram, posting that Drake is ‘The First Canadian signed to BBK’. Boy Better Know (or BBK) is an independent grime label founded by grime heavyweights JME and Skepta, and until now has been fairly underground. Momentum started building for the label – which almost seems to be more of a group – last year, with Kanye’s Brit award performance, which included a large number of grime artists on stage with him. However, signing Drake could cause BBK’s popularity to explode, both in the UK and across the world.
One thing that is for sure is Drake’s dedication to BBK: he already even has a tattoo…