Games

EA, Sort It Out

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1 November 2016

By Alex Khalil

For goodness’ sake.

Over this weekend just gone, the official Battlefield Twitter account has been using the hashtag #justWW1things to promote their newest game, Battlefield 1.

Needless to say it was insensitive and awful.

I mean, look at this:

Yeah. Exactly.

Twitter went ballistic, and honestly it’s clear to see why. Some of the tweets accuse EA of hurting their brand, while others are just mocking them for their callousness, as well as making sure they have the tweets saved.

https://twitter.com/niinegames/status/793102646915821569

A spokesperson from EA told Gamespot that:

“We would like to apologize for any offense caused by content in the last 24 hours posted on the Battlefield Twitter account. It did not treat the World War I era with the respect and sensitivity that we have strived to maintain with the game and our communications.”

Perhaps the most pertinent tweet:

https://twitter.com/mikeBithell/status/793099682914439168

WW1 was one of the most costly conflicts in recent history, and neither these tweets, nor the game, reflect that in any way.

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