EA, Sort It Out
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For goodness’ sake.
Over this weekend just gone, the official Battlefield Twitter account has been using the hashtag #justWW1things to promote their newest game, Battlefield 1.
Needless to say it was insensitive and awful.
I mean, look at this:
Well the tweet got deleted so now I have no choice but to post a screenshot pic.twitter.com/jrAsv5QAGh
— Wario64 (@Wario64) October 25, 2016
Yeah. Exactly.
Twitter went ballistic, and honestly it’s clear to see why. Some of the tweets accuse EA of hurting their brand, while others are just mocking them for their callousness, as well as making sure they have the tweets saved.
Hey @Battlefield, I think you accidentally deleted these or something? Don't worry. I saved them for you #JustWWIthings pic.twitter.com/HNC3JUoVKT
— MrTomFTW (@MrTom) October 31, 2016
I love the smell of a horribly misfired marketing intern tweet in the morning #justWWIthings
— Arco niet zijnde Arno (@arcinho) October 31, 2016
@Battlefield Your callous, repulsive, tone-deaf marketing campaign is actively costing you sales and hurting your brand. #justWWIthings
— Adam Angyalosi (@adammmit) October 31, 2016
There were 17 million deaths in WWI #justWWIthings
— Patrick Dane (@PatrickDane) October 31, 2016
https://twitter.com/niinegames/status/793102646915821569
A spokesperson from EA told Gamespot that:
“We would like to apologize for any offense caused by content in the last 24 hours posted on the Battlefield Twitter account. It did not treat the World War I era with the respect and sensitivity that we have strived to maintain with the game and our communications.”
Perhaps the most pertinent tweet:
https://twitter.com/mikeBithell/status/793099682914439168
WW1 was one of the most costly conflicts in recent history, and neither these tweets, nor the game, reflect that in any way.