Tuesday night saw the BBC unveil a star-studded celebrity advert featuring some of the biggest artists covering the Beach Boys’ ‘God Only Knows’.
The likes of Pharrell Williams, Sam Smith, Lorde and One Direction took part in the BBC’s latest promotional effort and it as proven popular with viewers who tuned in – causing a surge of emotional teenagers to take to Twitter.
Of course, the real reason behind the recording of the 1966 classic is to mark the launch of BBC Music, described as ‘an ambitious wave of new programmes, innovative partnerships and ground-breaking music initiatives that mount to the beeb’s strongest commitment to music in 30 years’. Just like the similar recording of ‘Perfect Day’ seventeen years ago, the BBC are releasing the single to raise money for the Children in Need appeal this year.
With a recording packed full of some of the most famous and best-selling artists in history, ‘God Only Knows’ is sure to be something very refreshing in the charts.
You can watch the video to the new single below