G-Eazy Ends Partnership with H&M
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After a certain advert resulted in uproar, rapper G-Eazy has backed out of a deal with H&M for his new clothing line.
woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore… pic.twitter.com/P3023iYzAb
— The Weeknd (@theweeknd) January 8, 2018
The advert in question showed a black child wearing a hoodie saying, ‘coolest monkey in the jungle’. It’s perplexing to think how a company like this could be so tone deaf to social commentary. The company apologised to ‘anyone it may have offended’ and the ad has been taken down.
G-Eazy joins The Weeknd in cutting ties with the fashion firm over the advert.
G-Eazy had been due to launch a clothing line with H&M later in the year in March. The rapper and producer explained himself saying:
‘I can’t allow for my name and brand to be associated with a company that could let this happen. I hope that this situation will serve as the wakeup call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level.’
Celebrities have changed the image to promote a better message, including LeBron James and Diddy.
— H&M (@hm) January 9, 2018
H&M responded by saying they had indeed messed up.