H&M will be changing its measurements and the fit of a size 12 will now be a size 10. Many customers stated that sizes were smaller than other high street shops.

A spokesperson said:

‘We are taking the steps to change our womenswear measurements to be in line with the UK sizing.’

A number of women have complained about the sizes. One Laura Finnemore is one such woman, who was shocked that six separate H&M items in her size were ‘far too small to even try and get on’.

Let’s also not forget when they were accidentally a bit racist.

Ruby, 21, from Crawcrook, stated that she avoided the store completely because the clothes ‘never fit people with bigger body proportions’. It’s also a bit rich that the store aligns itself with phrases like #GRLPOWER and SISTERHOOD, while simultaneously making women feel awful because they don’t fit in their clothes.

Despite attempts to create a standardised sizing system for the UK, no government has ever made it obligatory, says one Dr Vikki Haffenden from the University of Brighton.

It’s a little embarrassing in what will be marked as one of the most progressive years for women, with the #MeToo movement and Time’s Up, women who don’t fit the ridiculous standards that clothes shops like H&M push onto women.

Hopefully, a size refit is on the horizon. Because it’s really not a good look.