Irn Bru is Changing its Recipe
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Everyone (primarily in Scotland) is stockpiling Irn Bru, after they unveiled there would be changes to the recipe. Don’t panic.
As part of a sugar-reduction programme by AG Barr, the recipe for Irn Bru is being changed, before the government levy on sugary drinks in 2018. Fans of the carbonated drink have issued their grievances however, with 6,000 people signing a ‘Hands Off Our Irn Bru’ petition. Consumers are annoyed that the new flavour would be hitting shelves by the end of January.
Many have taken to social media to vent their frustration, with stories of people buying up to 250 cans of the current version of the sugary drink.
The Cumbernauld-based drinks manufacturer said it was cutting sugar from 10g per 100ml to 5g. Which, honestly, doesn’t sound so terrible? AG Barr said the move was part of a ‘long-standing sugar reduction programme’.
The head of the petition is one Ryan Allan from Ayr. He said he has already prepared to keep his favourite drink how he likes it, and for when he’s ‘hungover’. He told the BBC:
‘I’ve got 24 glass bottles in my loft that will do me for emergencies.’
He also had a rather valid point made on his change.org petition.
‘Although we are being made more aware of the health effects of too much sugar in our diet. It also must be said that aspartame has often been the subject of studies and intense debate and is believed, by some researchers and activists, to have links to a multitude of ailments including cancer, seizures, headaches, depression, ADHD, weight gain and birth defects.
‘I believe that a responsible adult should have the choice as to what poisons they want to put in their body.’
A spokesperson from the company said:
‘From January 2018 Irn Bru will continue to be made using the same secret Irn Bru flavour essence, but with less sugar.
Most of our drinkers want less sugar in their Irn Bru so that’s what we’re now offering. We know that our loyal drinkers love Irn Bru for its unique great taste and we’ve worked hard to deliver this.’
They also assured people they wouldn’t be able to tell the difference. We’ll see.