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Midweek Blues

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1 November 2017

By Alex Khalil

Men are essentially clueless when it comes to the female body. Whether it be things like periods, to something as simple as what it’s actually like to have breasts. Companies sell products by using them, the music industry profits from parading them around like objects. So, what would it be like to actually…have a pair of boobs?

Well, one bra company CEO wants men to know just this. CEO of PrimaDonna wants the men working for him to experience what it’s like to have boobs. Ignace Van Doorselaere had a very simple way to show men just how uncomfortable boobs can be, by hanging waits on their neck.

Just for a day though.

There is only one way for a man to realize what an E-cup feels like and that is having an E-cup…

‘Because let’s be honest, an E-cup can weight up to 1 or 1.5kg per breast. This is a lot. It hurts your neck. It hurts your back… That’s why you need good support.’

He says he’s trying to understand his customers better after he was asked how he could possibly provide decent bras by not knowing what women go through daily.

Is it effective?

No idea.

Is it kind funny while also teaching a lesson?

Yes.

Well isn’t that what Midweek Blues all about?

I have no idea anymore.

See you next week!

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