Burger King Russia has been forced to apologize after issuing an advert offering women a large cash prize should they get busy with one of the nation’s footballers at the World Cup. No this is not a bit or a goof.
The Russia national team are doing incredibly well at their own World Cup, with successful match-ups against the likes of Saudi Arabia and Egypt, easily slipping into a spot for the knockout stages. But in a frankly abhorrent twist of marketing, Burger King decided to cash in on this success by offering women a chance to win three million rubles, or about £35,000, should they get a Russian footballer to have their babies.
Bizarre? Yes. A bit sexist? Incredibly.
A screenshot was shared via the Russian social media site VK.
Deadspin roughly translated the post, stating:
‘Burger King, within the framework of social responsibility, has appointed a reward for girls who get pregnant from the stars of world football.
Each will receive 3 million rubles, and a lifelong supply of Whoppers.’
We honestly wish we were making this up. Obviously, Twitter responded thusly:
The Mirror released a translated statement of the brand saying they ‘apologise for the statement’ and that ‘it turned out to be too offensive’.
Just a bit.
No wonder these people need to be taught to be more friendly to the public.