Secret Shopper: Superdrug

29 November 2013

By Yasmine

Superdrug opened their doors for the first time in 1966 in Putney and has offered quality products at a low cost prices ever since. Being in the running with stores such as Boots and Savers, the high street chain certainly has a lot to live up to.


Good points:

  1. Compared to other stores, Superdrug has a wide range of cheaper products.
  2. It does all major cosmetics in each store such as Rimmel, Maybelline, Max Factor, etc.
  3. The store on Northumberland Street in Newcastle has been newly renovated and is a relatively big size.


Bad points:

  1. Just like all other stores like Superdrug, they cannot give advice on different hair products because of health and safety reasons.
  2. There always seems to be one employee on the tills at a time, even though there are long queues.
  3. Some of the staff have attitude problems as they would rather talk to other employees than serve the customers.


Customer service 2/5

The reason for this rating is because although this may not be the case in other stores the experience that I had in this certain store was terrible. There was no one on the tills to serve the customers, the employees were happy to talk to each other they were just not happy to talk to the customers.


Value for money 3.5/5

Superdrug is great value for money because it is often cheaper than Boots and it has a wide range of products from mascara to light bulbs. They always have special offers on and they also do a beauty card where you can save money on different products each time you buy something online or in store.

We suggest

  1. The famous permanent hair colouring, Colour live XL, is often reduced at Superdrug.
  2. The Superdrug nail polish is thick and dries quickly from just £1.50
  3.  The small beauty accessories such as tweezers, make up brushes, eyelash curlers, etc. are all great value for money and start from as little as 50p.



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