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This question occurred to me last month as I was appalled to see one of my younger cousins watching a video online. It was one of those family channels, and the mother was simply running around the house, showing her children going crazy over hundreds of Hot Wheels toys. My cousin was laughing along with […]

Colour is everywhere. Aside from those who are legally blind or monochromatically colour blind, the overwhelming presence of colour may seem obvious. That is how light works after all. However, a lot of the colours we see in everyday life are not accidental – someone engineered them for a purpose. The bold, energetic colours of […]

This summer, you might have seen that a new law in Norway requires influencers to declare if their photographs have been modified. Here in the UK, the Digitally Altered Body Images Bill is waiting for its second reading in Parliament. The bill would require that advertisements display a logo if they have used retouching on […]

We all remember when we were young seeing adverts for junk food and begging our parents to buy us some from the shops. It’s hard to imagine a world where you aren’t subjected to endless food advertisements between programmes – but that could all change very soon. The UK government have made the decision to […]

The new GB News platform has stirred up plenty of criticism in its early days. While much of this criticism was contained to public opinion of the show, recent events have led to companies distancing themselves from the show. As the current situation surrounding advertising on the platform continues to develop, it’s useful to understand […]

When it comes to election time, tensions run high. They run high within households, cities, workplaces – and even the highest of companies. A couple of weeks ago, demands were made to have Facebook ban all political ads. And just this week, Google has announced they will ban them. This news comes after the EU […]

Online influencers are a great way for advertisers to reach a young audience. Through a quick Instagram story, or a five minute YouTube video, a product can get more attention than a New York City billboard. However, a recent phenomenon in this influencer ordeal is that some don’t actually exist. Fake online influencers are a […]