What Annoyed the Internet This Week?
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Who’d have thought that selling a pair of tights could go so badly wrong?
As seen with Kendall Jenner’s infamous Pepsi ad, sometimes brands miss the mark when it comes to selling their products.
Rather than just hiring a plus sized person to model a pair of plus sized tights, Wish.com chose to do this:
The only word I can think of right now is just: WHY?
It just looks odd and it wouldn’t make anyone want to buy those tights. I can only imagine how the conversation between the model and the photographer went:
“So you want me to get my entire body in the tights?”
“Yep, over your head if possible. We really need to show off how roomy these tights are.”
On a serious note, it supports the false rhetoric that fat women have a skinny woman inside them just waiting to emerge. The people of Twitter were rather annoyed by this tasteless advertising.
So, nobody actually thought this was an awful way to advertise these "plus size tights" during the meeting? Nobody? https://t.co/nHsDxSw7dy
— GEM (@ROZtheCreator) December 9, 2017
What was Wish.com thinking when they chose to use these pictures?
This is a really ballsy way to advertise plus size tights. “These thin women can fit their whole bodies in them, surely you can stuff your ham hock legs in there!” pic.twitter.com/vC8I4k2iHb
— Lord Single Malt (@Singlemaltfiend) December 10, 2017
This Twitter user hits the nail on the head:
things that definitely Don't send positive messages to your plus size customers:
a) blatant exclusion of plus size models
b) comparing plus size bodies to thin ones by using thin models to exaggerate and almost mock the size of the tights & consequently the ppl ur tryna sell to??— cass (@xantora) December 10, 2017
@Jaythenerdkid also raises a good point- no one wears tights like this. If you wanted to buy a hat online, would you want the model to be wearing it on their head like a normal person or trying to squeeze their whole body into it?
https://twitter.com/jaythenerdkid/status/939736830710296576